From the date night ensemble to the sultry party slip, the power shift to the billowing cotton maxi; there is something about a dress that turns an outfit into an event. More than just statement making however, a well-selected frock can be truly practical, taking you from the boardroom to the bar and beyond with a simple switch of your heels.
Whether statement or understated, the style staple of a dress is a safe way to flirt with trends, so update your look for the new season by experimenting with colour, embellishments or fashion forward fabrics in your trusted silhouettes. Needless to say, a wardrobe full of well-edited dresses is the ticket to effortless chic. Select the right shape and fabric and turn a single purchase into a lifetime investment piece. Opt for classic styles - a simple white shirt dress, a flowing maxi and a strictly tailored shift are all seasonless staples that will carry you through the years.
For lovers of minis to maxis and every length in between, CoChineChine carries a varied range of luxury designers, all with their own take on this wardrobe essential. Shop for a time-honoured little black dress or opt for something all together different. London based label Swash offer prints that can shout it loud or say it softly depending on your mood. For demure days, channel your inner English rose with washed pastels - keep shoes and accessories to neutral tones to let the dress say it all. Alternatively, be bold and inject drama into darker patterns by setting them against other printed accessories. For effortless chic every day, go for clean lines and a minimalist approach with an A-line dress or make a contemporary choice with a tank or T-shirt style by Acne. Keep it simple but effective with understated jewellery.
No capsule wardrobe is complete without winter staples, go for soft and luxurious sweater dresses in all shapes and sizes. Perfect for work or weekends, choose CoChineChine’s edit of knitted dresses including Sonia Rykiel, Sacai Luck and McQ Alexander McQueen, pair with leggings and ankle boots for a failsafe winter look. Whatever the season CoChineChine’s has dresses covered.