IRO

Founded in 2004 by brothers Laurent and Arik Bitton, cult fashion label IRO blends Parisian sophistication with New York City cool to create chic, laid-back designs with a rock ‘n’ roll twist. With a focus on luxury fabrics, their collections of edgy minimalistic street-style staples are on the lust-lists of international style-setters. Collections swing from deftly cut boyfriend blazers and slouchy pants to dangerously form-fitting mini dresses designed to steal the show. Season after season, Iro’s pièce de résistance remains statement cover-ups, guaranteed to stamp every look with the label’s signature cool plus sport-inspired basics reworked for the modern city girl.